Legal cannabis has changed a few things in Denver, but for the marijuana media magnate that covers the scene in Colorado, what has not changed is the most striking.
"One of the most striking things is how normal it is," said Cassandra Farrington, in an interview on Friday on The Homestretch .
"You can not really see a difference between pre- [recreational] and post-recreational cannabis," she said. "You drive past a pharmacy [and] it is like driving past a liquor store.
" It is a completely normalized thing that people do not even think about anymore. "
Prior to her appearance on CBC Radio, Farrington was part of a forum held by the Calgary Chamber of Commerce focused on the economic impact of cannabis on Alberta.
Farrington was one of a number of speakers at the forum, along with the former owner of Calgary Stampeders, Ted Hellard, who is now the Executive Chairman of Sundial, a private, Alberta-based, Health Canada ACMPR-approved producer of licensed medicinal cannabis.
In her interview with  The Homestretch heralded Farrington's message that the cannabis industry had a dynamic impact on the Denver economy.
"One of the biggest problems was finding out about the regulation, there were some things that they had to work through – what did not work, what worked and what needed to be strengthened – and then managing those transitions," she said.
"For example, there were times when the regulations would change and suddenly people would have to completely re-implement their security system – or change their entire production process or testing activities due to a regulatory change because they did not meet the public's needs.  "So in many different ways, C olorado determined the stage [for everyone else] and was the lawsuit.
"Every new regulatory regime will have its hitch, because it is a unique combination of best practices from other places – and the society in which the rules are implemented. A schema that is suitable for Alberta will be added."
Still no windfall
There has not been a real economic windfall in Colorado, she said.
"At the moment it is a completely medical market, it has been stable and sustainable – and that's fine, the real opportunity lies on that recreational side," she said.
"We have to wait for the Canadian law on leisure to come online, which will be a time this summer, or fall – and at that time, we will really be able to see it.
" Right now everything is pure speculative. "
Mature market, immature supply
Hellard, whose company received $ 56 million from ATB Financial this week, thinks it's now a perfect time for Alberta to enter the cannabis industry.
" This is an incredible opportunity, "he said." It is one of the most mature consumer companies on the other side of the world – it has been around for a long time.
"It is probably 50 billion [dollars a year] worldwide, 10 billion in Canada, but the supply industry – the growing part – is super immature."
While the province is trying to climb out of a long recession, Hellard says that he feels a strong sense of enthusiasm for cannabis.
"There is a real energy here to go after this industry," he said. "Maybe it has to do with a bit of a downturn on the oil side, and so there is some desire here to build a new company and a new energy."
With files from The Homestretch